What are Traditional Publishers doing to Promote their Talent?

Every once in a while, I like to look at books or authors on-line and try to determine what marketing and promotion approach that they are taking.  I like to see how well their books are selling and try to guess why they have or have not been successful.

I came across an author I was not familiar with who just released his third novel a few months ago via Penguin.  He previously had a hit book (or at least semi-successful) with a different publisher, so I was curious how he was doing with his new gig.

His new novel has been out for 4+ months, it has only 3 reviews on Amazon, it’s sales on Amazon are dismal and its Kindle selling price is over $12 per ebook.

Am I missing something here?

What actually is Penguin doing for this author? Are they even promoting the book at all? What’s the point of signing someone on and then not putting all one’s resources behind the book launch. Shouldn’t a traditional publisher have all the where-withal to get the word out and sell books?

Like I said, am I missing something?  Perhaps I am. Maybe they don’t want to sell books through Amazon?

Actually, seeing what is happening to this author makes me proud to be an indie author. I get the fruits of my labor – however big or small that may be. I get as much out of it as I put into it. The options are limitless, the rights are all mine as are the decisions of when to release, what to release, and at what price point.

I’m not talking down the traditional publishers. They have their own way of doing business and they make money how they want to.

But at the moment, I’m glad to be independent. It doesn’t mean that I wouldn’t ever listen to any offer if a traditional publisher came by. What’s the harm in listening, right?

But I’m happy to move forward doing things my own way.

Go indie!

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