Indie Authors: Take Control and Benefit More

I have a dear friend who a couple years back published her fascinating story about her family living as missionaries in South Vietnam during the war years. The book was published through one of the independent presses which require fees up front. They made a nice e-book for her and produced a very professional book in both hardcover and paper.

The book itself is an absolute fascinating read. My friend is a wonderful storyteller, and the stories of ministry and faith in the midst of the chaos of war and both eye-opening and inspirational. It should have a large appeal, even to those who are not Christian because it gives a view of war rarely seen.  (I’ll highlight the actual book with a later post.)

Since the time she published her book, I have become an author myself and have walked in indie author shoes for a while now. Earlier this year I contacted her to ask her if she still retained all the rights to her book (she did) and if she would be interested in re-publishing it as an independent author. She was interested, as I knew she would after I first noticed the e-book price for her work on Amazon: $9.49.

I told her I could help her republish it at a much lower price, she would keep more of the profits and reach more readers.

Let’s think about that $9.49 price point. When I told her she would get 70% royalty on Amazon for books priced from $2.99 to $9.99, she immediately acknowledged that by putting the re-published book at $3.99, she’ll make more money per sale than she does now.

Luckily she wasn’t stuck at that price point by having signed away any rights. She was selling an ebook at a high price with a publisher doing nothing to promote it, which is a fact I don’t understand. Doesn’t the publisher realize that if they sold more books, they, too, would make more money? Competitive pricing, more sales, more money for everyone. ??? Why is it hard for these companies to understand this basic tenant of a market economy? That’s why I side with Amazon on the Hachette dispute, but that’s another story.

Within the next few days, the book will be re-offered on Amazon for $3.99. Once her old publisher un-publishes the ebook from the different retailers then she’ll be joining KDP so she can offer it for free and reach thousands of readers which were previously unavailable to her.

I wish her all the success in the world, as I do with all indie authors. It’s great to be able to take control of our own destiny, and reach readers on our own terms.

Don’t you think so?

 

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