It’s easy for an author to forget about those first couple of books they published while caught up in the frenzy of doing everything possible to promote the newest release. But it would be a mistake to most completely past your former works without trying to make them work for you.
One of the best reasons to use your earlier works in your book promotion plans is that they already have the biggest exposure which may help sway promotion sites to pick it up. My debut novel has by far the most number of reviews on Amazon out of all of my other books. Such a large number of favorable reviews is certainly something that promotional sites will seriously consider – especially if you haven’t promoted that book on their site in a while.
Another excellent reason to try your earlier books again is that readership is not a constant. I have mistakenly thought at times that it would be a waste of time to try to promote the same book on the same old sites again. However, what I was missing from my equation was all of those new e-readers that people have received at Christmas and during their birthdays. Think of all the tablets being sold and all the reading apps constantly being downloaded on a daily basis. Your novel may not have reached them a year ago, but times have changed. They may be opening up their new Kindle app looking for a good book to read – regardless of when it was written.
Many people have written about how publishing more books help to cross-promote all of your books. But from my experience, one can’t be lax in how they approach it. Push your new releases hard, for sure, but remember to go back and promote those titles which were well received a couple of years ago. You just never know how one little promotion may lead to something big.
Just keep at it!