Every writer wants to sell more books.
Every writer wants to find more readers.
But if you are writing for the purpose of results, you’ll be frequently disappointed in this cut-throat, highly-competitive business. The faster you realize that, as a writer, the only thing you control is the process, the faster you’ll be at peace with the results – whether good or bad.
I figured this out long ago. I began novel-writing and play-writing because I couldn’t contain the creativity that started bubbling over in my brain. It became my release and eventually my passion. When I eventually decided to start putting my works out in the public eye, I received a rude awakening – not because the results were bad, no, because the results were good.
My first novel started to sell some. Then reviews started coming in, positive reviews, and before I knew it my first novel had racked-up 80+ reviews on Amazon. I was floored and even thought quietly to myself that this isn’t so hard after all.
Ha. That’s when my rude awakening began to seep in. I suppose it was more gradual than rude, but it was certainly real nonetheless. Book two, for some reason, seemed more difficult to market. Then the rules changed at Amazon, and certain big promotion sites changed the way they did business. Everything got more competitive, and before I knew it, I had no idea how to sell books anymore.
Well, it turns out that I didn’t know in the first place. When I think back upon it, I have no idea how my first book did so well in getting reviews. Am I doing anything different now? Yes, actually. I’m better at marketing now. I work harder now. And has it led to more results?
So what’s the deal? For me, the deal is that I don’t know how to sell books. But who cares!
Not me. I know what I can control and that’s my writing process.
So I ask myself these questions:
Am I writing the stories I want to tell?
Am I putting the proper time into revisions: 2nd, 3rd, 4th drafts?
Am I meticulous in the editing process?
Do I have an editor helping me improve my book?
Have I recruited beta readers to give me early feedback?
Am I purposeful when thinking about cover design and book layout?
Do I put time and effort into recruiting reviewers who will post honest reviews?
Do I market with variety in mind?
Am I trying new marketing avenues?
Am I adjusting to new trends and reading up on new developments?
Am I reading other blogs to get feedback about process and the book industry in general?
Am I striving to be better?
If I can answer “yes” to every one of those questions above, then I simply do not care about results because I can’t control them anyways.
I can, however, control the process. If I can look back without regrets and say that I’ve written the book I wanted to write and I marketed it in the absolute best way I know how, then I think it’s safe to say that I have successfully fulfilled the requirement of my passion for writing.
How about you? Are you concerned with results or process?