When I lived in Vietnam, back in the meager years after the U.S. lifted its embargo in 1994, I would, on occasion, have my neck snap while doing a double-take as I noticed an orange-colored package at a small shop. It was the Halloween orange, possibly better known as the Reeses’ orange, the type of orange that makes one’s mouth water with chocolate and peanut butter forlorn dreams for the luscious treats I missed so much. Every time, I mean every time, the turn of my neck meant nothing. It was a pumpkin-colored red herring – nothing more than a local treat which included no chocolate and no peanut butter.
I lived in Vietnam for ten years and NEVER once saw a Reeses product, forced to stock up on summer break.
And it wasn’t confined to Reeses. When I arrived in Vietnam is was still B.C. — before Coke. When we had our mid-year trip to Thailand, we would gorge on all the treats we couldn’t get there — McDonald’s, Pizza Hut, Dairy Queen, and the like of which my insides will never forgive me.
When we moved to Malaysia, it all felt so easy. All the fast food that wasn’t in Vietnam was readily available. The amount of available western products rose exponentially, except for those particular items like Reeses, Corn Chex, and Swedish Fish.
In the last couple years of my time in Malaysia, Reeses started showing up in stores on occasion. I remember seeing the orange package one day but scoffed at the idea, not willing to be fooled into believing the impossible. But as I came closer, sure enough, Reeses Peanut Butter cups. I inconspicuously swatted the entire stack into my cart. I had them all! And that became the problem. I think other expats would buy out the stack every time a small shipment would arrive. Of course, the store wouldn’t buy more. Who are they to want to make a bigger profit.
But in all my years in Malaysia, they still never had Corn Chex or Swedish Fish.
Well, now I live in Saudia Arabia, among the Reeses, Corn Chex, and Swedish Fish. All the simple pleasures. All the forgotten delicacies are forgotten no longer. I’m living in the land of milk and honey. The land of plenty. The land of too much. Long gone are the days of scrounging the shelves for any special treats from my childhood.
Now that I can have them, anytime I want, I find that I don’t buy them. I find the old wisdom to be true: the less you have of something, the more you will appreciate it.
Ohhhh, the good old days, when Reeses, Corn Chex, and Swedish fish guarded the lore-ridden gate of the mythical Xanadu. Now they live on my grocer’s shelves. How mundane!