Groupon sent out the following advertisement to me. “The break you deserve. Ice skating, ice cream, blah, blah, blah.”
Why exactly do I deserve to go ice skating? Have they seen my skills in the rink? I went once when I was in 6th grade and I ended up walking on pins and needles with sore ankles for three days afterward. I deserve that? OK, perhaps now I see their point. Oh wait, they said, “The break you deserve” – they must mean the broken leg I’ll get on the ice. Now I see.
I deserve ice cream? Have I saved a puppy from drowning or have I completed all my assignment on time? Perhaps then I would deserve ice cream. Does anyone ever deserve ice cream? One eats ice cream to splurge or pamper oneself, but hardly because they deserve it.
I can’t understand how anyone would deserve or be entitled to ice cream. Or ice skating. Advertising plays into the “whoa is me” mentality. Your boss or teacher was a pain this week so this weekend you deserve ice cream. Your deal with so much junk in your life each day that you deserve some “me” time. You deserve a little reward for yourself. You are the most important person in the world, in case you haven’t noticed.
It’s a tired scheme to ponder, probably because its a philosophy that so many of us have bought into. We are the entitled generation, but we can’t really articulate why we are entitled to anything. Most likely it’s because we’ve been given everything we need and much more, so therefore we are always supposed to have what we want when we want it.
I’m going to use this simple advertisement to remind myself of a few things. It’s better to give than to receive. It’s better to consider others more highly than ourselves. I don’t deserve anything, but I should look for those who do and try to bless them how I can.
I’m sure that someone does deserve to go ice skating.
I’m sure that someone around you is clearly deserving of a huge heaping helping of Baskin Robbins. My job is to figure out who that is and invite them out for ice cream.
If we all did that, the world really would be a more deserving place.