I am not a great marketer when it comes to promoting my books. I’ve learned a lot over the last year a half, but in some ways it feels like I haven’t made any progress.
I understand that book advertising, especially for new independent authors, is a long process. There’s a lot of hits and misses along the way – mainly misses. I understand the patience that’s involved whether promoting on blogs, twitter, facebook, Goodreads, etc … I’m in the for the long haul.
But my problem stems from the fact that I don’t know what kind of books I write. I’m kind of serious here. They don’t really fit into any genre that I know of and I have found that if a writer isn’t writing to a certain niche or audience, it’s more challenging.
I’ve even done some research into my kind of writing. I’ve asked some trusted readers how they would describe to others the type of writing I do. The responses were telling. Most said things like well I would say this but not really because of this but also perhaps this. Perhaps one of my recent reviewers said it best, “Sasse has done it again. He continues to write books that defy categorization.” In a review, that line sounds awesome. It sounds like the writing is unique and not to be pigeon-holed here or there. I absolutely am flattered by a comment like that.
But it creates a problem with advertising. So many of the blogs or sites where I want to advertise make you choose specifically a genre so they know how to best market your book. Well, hmmm, okay, I’m now at a lose of how to proceed.
Now here’s the last line that the reviewer from The Kindle Book Review wrote about The Reach of the Banyan Tree: “I absolutely recommend this book to all readers; it is truly an experience you don’t want to miss!”
What an awesome thing to say! Now how do I communicate that to the many readers out there who would enjoy this story?
That’s the incredibly hard part.
I will continue on, learning from others and trying new things. I know I need to sharpen my descriptions of my books. I’m going to keep working at it.
I’d also love to hear from others who have had a similar experience as mine, not fitting comfortably in any one particular genre.