Tag: advertising for indie authors
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To Give Free or Not to Give Free: An Indie Author’s Dilemma
I’m back staring at the same promotional dilemma that seemingly doesn’t have a great answer: is it still worth it for indie authors to offer e-books for free? Three years ago when I jumped into the indie foray, the answer in my opinion was a resounding ‘yes!’ But now, I’m not so sure. My free…
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Ad Assessment: What I learned from trying everything.
Last weekend I had the largest sale of my entire indie author career. I spent the most money on advertising than I ever had before. I had the largest mark-down I’ve ever had on a book, and I had certain goals that I had hoped to achieve. Well, how’d it go, you might ask? Actually,…
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Indie Authors Plan – the Reading Gods Laugh
Indie authors plan – the reading gods laugh. An indie author can only cast a wide net. The problem is that there is no way to know how many readers will be caught in the net’s webbing. Sometimes it’s a great haul. Sometimes it’s a rusty can and an old boot. Is there anything less…
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I clearly don’t know how to write ad copy yet.
I wrote this ad for Goodreads: “Please read my book. It’s very boring. It’s got three, two-star reviews.” Okay, that’s not exactly the wording, but the effect of the actual ad that I wrote would have been the same. I’ve dabbled in Goodreads Self-Advertising a time or two with mixed results. I’ve gotten plenty of…
Author Mark W Sasse 