Tag: advertising

• 5 Star Average Rating! (my foot)

  I am probably the worst nightmare of other authors: click on all their links — not because I’m curious about their book — but because I’m curious as to why someone would be interested in their work. I like to troll around on Amazon and see what people are buying, read a few reviews, and…

  sassevn

  March 2, 2015

  Indie Author

  advertising, amazon review ratings, book advertising, ebook, honest advertising, honest book reviews, honest reviews, twitter

• Image has Nothing to do with Love.

  Image has nothing to do with love. When was the last time that an “unattractive” woman was the subject of a Hollywood love story? I suppose it happens. But very infrequently. Hollywood is obsessed with image, as is TV, the Internet, and just about every person who is honest with themselves. It’s not often that…

  sassevn

  December 27, 2014

  Life

  advertising, body image, Hollywood and image, love, myth of image, obesity and love

• My Book Advertising Dilemma

  I am not a great marketer when it comes to promoting my books. I’ve learned a lot over the last year a half, but in some ways it feels like I haven’t made any progress. I understand that book advertising, especially for new independent authors, is a long process. There’s a lot of hits and…

  sassevn

  August 24, 2014

  Indie Author

  advertising, genre books, non-genre books, promotion

• The Break You Deserve: Ice skating, ice cream, and more!

  Groupon sent out the following advertisement to me. “The break you deserve. Ice skating, ice cream, blah, blah, blah.” Why exactly do I deserve to go ice skating? Have they seen my skills in the rink? I went once when I was in 6th grade and I ended up walking on pins and needles with…

  sassevn

  March 16, 2014

  Life

  advertising, advertising lies, groupon, understanding advertising

• Advertising is Selling Lies

  Just thought I would give everyone a quick reminder today of the purpose of advertising. I was on my motorbike the other day and went under a raised walkway over the street that had a large, full-color billboard of a new condominium complex. In the photo, two westerners were sitting by the pool in perfect…

  sassevn

  November 25, 2013

  Life

  advertising, media literacy, truth of advertising